best colors for attorneys

Green is the color of nature and conservation. As opposed to black, white usually has a positive connotation. But don’t go too dark. CMYK is the system to use when you’re printing. He split white sunlight into red, orange, yellow, green, cyan, and blue beams; then he joined the two ends of the color spectrum together to show the natural progression of colors. Orange is a tough color for use by law firms, except, maybe in small accents, like call-to-action buttons or borders, but even then it must be used exceedingly sparingly. The former is the red, yellow, blue color wheel, which is usually used by artists to combine paint colors. Note the colors that established brands have adopted to represent them, as well as the core responses that each color triggers in a website visitor. White can represent a successful beginning. These are used by brands for consistency in their print ads, billboards, point-of-sale pieces, etc. But light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Orange is also a color associated with fall and harvest. RGB is a device-dependent color model: different devices detect or reproduce a given RGB value differently, since the color elements (such as phosphors or dyes) and their response to the individual R, G, and B levels vary from manufacturer to manufacturer, or even in the same device over time. It is often associated with depth and stability. As you can see, red is an extremely good choice of color to portray the aggressive nature of the company as it seems to spread menacingly over the country. Men, according to KISSmetrics, "tolerate achromatic colors more." It’d be great if Microsoft Word for Lawyers existed. This field is for validation purposes and should be left unchanged. Red is widely used to indicate danger (high voltage signs, traffic lights). It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. It’s finding ways for colors to help tell your story in believable, authentic ways. All the other colors we can see in nature are found somewhere along the spectrum between blue and red. These combinations can give the perception of “popping off” the page or screen. Black is sometimes associated with fear and the unknown (like with black holes). And you want them to be able to concentrate on the important matter at hand, and feel confident that your office can help them. So, when it comes to the exact colors on websites, designers use HTML color Hex Triplet codes. One is, which is great for seeing which colors blend well with others, and provides lots of options for matching colors. So, what colors are you thinking about? In addition to the emotions associated with particular colors, it’s well established that contrasting colors perform better when it comes to conversion. Chances are that when you’re planning your law firm website, the color scheme isn’t your highest priority. Creating a website in these standard law firm colors is a safe bet in some regards. Purple combines the stability of blue and the energy of red. These high-powered websites are designed to appeal to men. It’s also associated with energy, war, danger, strength, power, determination as well as desire, and love. Of course, one of the reasons that so many law firm sites incorporate understated colors like blue and gray is that they’re striving to make a professional impression. This particular logo with the bright blue and bright yellow portrays a modern look with stability and positive energy. Posted Feb 23, 2016 In heraldry, blue is used to symbolize piety and sincerity. Many brands have had their own Pantone color created, which they’ve trademarked. A hex triplet is a six-digit, three-byte hexadecimal number used in HTML, CSS, SVG, and other computing applications, to represent colors. It’s worth your while to think through the impact various colors will have on your particular market before choosing your color scheme. Before the electronic age, the RGB color model already had a solid theory behind it, based in human perception of colours. by NiftyAdmin | Black gives the feeling of perspective and depth, but a black background can diminish readability. Dark blue has been used to represent knowledge, power, integrity, and seriousness. There are some great resources online to help with picking and matching colors. Let’s take a look at emotional and psychological underpinnings and responses to the primary and secondary colors. Pantone actually has a color of the year award. If your firm handles business law matters, you might elect to use gray, black, white, and dark blue which are more sober colors. Darker, more serious colors are preferable, and bright colors should be avoided. Also, check out our page on law firm website design to better understand what your site needs to stand out from the crowd. A green couch is one thing, an entire office painted green is obviously something to be avoided. When overused, yellow may have a disturbing effect; research has revealed that babies cry more in yellow rooms. The first question, you can answer based on your own experience and the image you hope to convey. Nifty Marketing. Traditionalists respond to pastels – pink, rose, sky blue. In heraldry, yellow indicates honor and loyalty, but it has also been connected with cowardice, even in speech, where someone can be a yellow-bellied coward. Shades of yellow are visually unappealing because they lose cheerfulness and become dingy. I mentioned before RGB and it’s very important for our focus on website colors. So, let’s step back from brands and remind ourselves about the foundation of how we see colors and how WHERE we see them make a difference. Studies show that it can slow human metabolism and produces a calming effect. It is a color found in many national flags. Designing Law has analyzed the websites some of the largest law firms by revenue and found a clean layout with a white background and blues, reds, greens and greys to be the most common colors used. Red, the R in RGB, is often associated with passion. What Ink Color Should I Use for Legal Documents? Black used to be a real doomsday color. Law firms, in particular, probably don’t want to use puce anywhere on their website. They start by remembering what the company is specifically all about. The smartest brands have an integrated look throughout all of their advertising, and consistently incorporating orange may be a real challenge, so integration may have to be sacrificed at times. As a citrus color, orange is associated with healthy food and research has shown it can stimulate the appetite, so it is very effective for promoting food products. 10 Colors That Work Best for Your Office. Thus an RGB value does not define the same color across devices without some kind of color management. It’s the color of blood. That is -- colors without a hue, like black, white, and gray. The wavelengths our eyes can detect are only a small portion of the electromagnetic energy spectrum. Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. have specific preferences and practices regarding ink color. “The color blue is believed to stimulate the mind but also conjure feelings of peace—think blue skies and ocean waves,” says designer Marika Meyer.. “A deep blue like Hale Navy from Benjamin Moore will get your wheels turning but also keep you from getting too stressed out!” To explore how easy picking the best colors for your website is when you use LawLytics, request a 20-minute interactive demo. For centuries, different designers have found ways to use color combinations effectively to create images that look lifelike, stir the imagination and get their audience to feel different emotions. It symbolizes power, nobility, luxury, and ambition. To the human eye, orange is a very hot color, so it gives the sensation of heat. Itten’s color wheel is based on red, yellow, and blue colors as the primary triad and includes twelve hues. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, ‘Lady in Red’, etc). The color wheel below  is an RGB color wheel, which is based on the primary colors of red, blue and green, known by designers as the RGB system. Color printers, on the other hand, are not RGB devices, but subtractive color devices which typically use the  CMYK color model). Shoppers who plan and stick to budgets respond best to pink, teal, light blue and navy.

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